Nigeria is blessed with very creative people, people who think outside the box especially when it comes to providing solutions to marketing problems. No wonder even multinational businesses use ads and marketing solutions made by Nigerian agencies.
A large chunk has gone into the development of the advertising industry especially from big business and advertising agencies. What has over the years is a fierce battle for dominance and relevance in the industry as agencies churn jaw-dropping creatives while doing their best to retain clients and businesses.
This epic battle of creatives has led to an increase in sales for businesses as their target audience can relate even better and see the need to buy.
Leading advertising practitioners already rank globally as they have served on panels for conventions and expos around the world.
In very recent times, advertising has evolved as a vast population of Nigerian has migrated to the digital space and advertising agencies know just where to find the people they seek – on social media.
Agencies today have grown proficient in their use of digital marketing techniques and social media marketing to find their audience and give them just what they want.
Even so, it is a bright future for advertising in Nigeria as more creative Nigerians are learning digital skills and get even more creative.
With their desire to learn, practice and provide solutions that work, advertising can rank with major industries in the country and bring Nigeria to the world.