Design Tactics

A brand isn’t just one thing. It’s the whole of several parts working together to produce a reputation. An iceberg is a good comparing factor for understanding the complexity of a brand and of it’s parts. The tip of the iceberg is your brand name and brand mark. They are the most simple and visual […]

What comes to your mind when you see the colour red? How would you respond if you see a logo of a hot and spicy food restaurant all in the colour blue? Humans have better senses than any other creature on the planet. That means that we respond to certain things that others might think